Case Study

Canon USA - CES International Show Las Vegas.

ROLE: Editor, Color Grading

Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.

During the CES International Show in Las Vegas 2015, I had the opportunity to work on two significant video projects for Canon USA, showcasing the capabilities of the latest Canon EOS camera line.

Parker Smith and the Lonely Pine Quail – Sunflower

The centerpiece of this project was the creation of a dynamic and visually striking music video for the Canon EOS Booth. This video was designed to captivate the audience at one of the most prestigious consumer electronics shows in the world. My role involved meticulous editing and color grading to enhance the visual appeal and ensure that the video highlighted the superior image quality and innovative features of the Canon EOS cameras. The final product was a vibrant and engaging piece that successfully drew attention and generated buzz at the CES booth.


Behind the Scenes – Parker Smith Trio w/ Canon

In addition to the primary music video, I also edited and color graded a Behind The Scenes (BTS) video that documented the production process and provided insights into the making of the music video. This BTS video was tailored for Canon USA’s Vimeo and YouTube channels, aiming to give the audience an inside look at the creative and technical efforts involved in the project. My work on this video included crafting a cohesive narrative through editing, ensuring smooth transitions, and applying color grading techniques to maintain a consistent and professional look throughout the footage. The BTS video not only served as a promotional tool but also as an educational piece, showcasing the versatility and performance of the Canon EOS cameras in various shooting conditions


Skills Utilized:

  • Advanced video editing to create a polished and compelling final product.
  • Professional color grading to enhance visual aesthetics and maintain brand consistency.
  • Narrative development to ensure engaging and informative content.
  • Collaboration with the production team to align the final videos with Canon’s branding and messaging.

These projects allowed me to demonstrate my technical skills and creative vision, contributing to Canon USA’s marketing efforts and leaving a lasting impression on the CES audience and online viewers.

Additional Production Credits:

Client: Canon USA
Commissioned by: CRAF2M LLC via Bruce Dorn
Cinematographer: Bruce Dorn
Producer: Bruce Dorn
Director: Bruce Dorn
Band: Parker Smith and the Lonely Pine Quail

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